is to be Watford’s new main shirt sponsors, the cryptocurrency sports betting company has announced.

The firm has signed a three-year deal, labelled as the largest in the club's history, to replace FxPro as the Hornets’ main club partner and their logo will appear on the front of the team’s shirts, as well as the training kit for both men’s and ladies’ team.

Watford’s global strategy and partnerships director Spencer Field said: “This is an important year for the club and we aim to improve on a fantastic season both on and off the pitch in 2018/19.

“Our desire to increase our global reach while continuing to make fans proud by doing things differently in the Watford way is fully supported by

“We are thrilled to have found a partner that matches out ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”’s branding will also feature at Vicarage Road from the start of next season and the company’s head of sportsbook marketing Justin Le Brocque said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.

“Like Watford, knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

The announcement has been made following’s recent third birthday and a video titled ‘Know No Borders’ has been released to mark the partnership with the Hornets.

We understand negotiations over which company will be sleeve sponsors remain ongoing.