The London Borough of Culture programme for 2020 can showcase why Brent is a great tourist destination, according to a council report.

Brent Council’s resources and public realm scrutiny committee outlined the borough’s potential for attracting visitors and boosting the local economy.

It is part of a call for a revamped tourism strategy, which, it noted, can be built around next year’s London Borough of Culture projects.

The report stated: “Brent is a borough rich with tourist attractions and cultural assets.

“This includes a number of key attractions, as well as the appeal of town centres across Brent that represents an array of music, food, drink and clothing that is representative of the diverse community of the borough.

“The approach to tourism needs to maximise benefits of key attractions, whilst ensuring it can benefit the borough as a whole, including its residents and businesses.”

It pointed out that Brent has destinations with “international appeal” such as Wembley Stadium and Shri Swaminarayan Mandir, as well as other attractions like the Kiln Theatre and the Ace Café.

While acknowledging the importance and Wembley, the report outlined the need to highlight the positive cultural aspects of the wider borough.

Examples included global food influences in Harlesden, nightlife in Kilburn, restaurants in Willesden and jewellery shopping in Ealing Road and Kingsbury.

And the committee believes Brent 2020 can be used as a “launch pad” to show what the borough has to offer to a wider audience.

It noted the potential of large-scale events such as the ‘Thorough Fair’ street party in Kilburn, ‘No Bass Like Home’ weekender in Harlesden, as well as a music event to celebrate bass culture that will take place at Wembley Arena.

Cllr Krupesh Hirani, responsible for public health, culture and leisure at Brent Council, has described it as a “fantastic opportunity” for creatives in the borough.

And Cllr Muhammed Butt, leader of Brent Council, is confident the year will be a “huge success story” in keeping with the history of the area.