A new shop is set to open in St George’s Shopping Centre in Harrow.

The Smiggle stationery store will officially open at the end of this month opposite the recently opened Pandora outlet.

The increasingly popular brand, which is expected to have 100 stores up and running by the end of the year, specialises in fun items for classrooms and bedrooms.

The colourful new store will stock a wide variety of items including stationery, bags, accessories and gadgets.

St George’s centre manager Darren Harman said: “We are delighted that Smiggle have chosen Harrow, and St George’s in particular.

“They offer their shoppers fun and quirky products which promise to bring something new and different to our shopping centre, and we’re sure their team will be a lot of fun to have around.”

Work is currently underway to get the shop unit ready for the grand opening.

To celebrate their arrival of Smiggle, one lucky shopper is being offered the opportunity to cut the ribbon to officially open the shop, as well as receiving a £50 spending spree. To enter, just visit the St George’s Facebook page and comment on the competition post with your three favourite things about Smiggle.

John Cheston, Smiggle’s managing director, said: “It’s important to us to inject fun into everything we do – from product design to store design. We will always focus on delivering to our fans the most original and playful stationery possible.”