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MPs call for rethink on 'ridiculous' 2012 logo

8:55am Saturday 9th June 2007

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MPs have signed a series of Commons motions calling for a rethink on the 2012 London Olympics logo.

Conservative MP Philip Davies described the design as "childish and ridiculous" and "a pathetic attempt to appear trendy".

However, an online petition against the logo, which was signed by 48,615 people in two days, has closed after its creator said he realised it was "here to stay".

The logo, designed by ad agency Wolff Olins, has been plagued by controversy since it was unveiled on Monday.

A section of animated footage promoting the 2012 Olympic Games had to be pulled from the organisers' website after fears it could trigger epileptic fits.

Organiser London 2012 is re-editing the film after charity Epilepsy Action received calls from people who suffered seizures after seeing it.

Liberal Democrat MP Bob Russell, who also signed the motion, said the £400,000 spent on the logo's design had been a "spectacular waste of money".

Mayor of London Ken Livingstone said the company that produced the film which triggered the seizures should not be paid "a penny" for its "catastrophic mistake".

But Michael Wolff, who co-founded designers Wolff Olins, which created the logo, although he is no longer with the company, said he blamed Olympic organisers for not publicising it properly.

On Wednesday, a London 2012 spokesman said ditching the design was "not an option", whatever the strength of public feeling.

Education Secretary Alan Johnson likened the logo to Tory MP Boris Johnson's hair yesterday.

The shadow minister said his hair "had yet to induce epilepsy" and cost "considerably less than £400,000 to design."

  • Should the logo be scrapped? Tell us what you think by adding a comment below.

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Ben Mullon, says...
9:41am Sat 9 Jun 07

Yes the logo should be scraped. It does nothing to promote the value of this city or the Olympics as a whole. It can only be arrogance on the part of the 2012 not to pay attention to the views of Londoners and the country as a whole , whom this is designed to represent. I think its a case of emperors new clothes. I also find it quite insulting to young people that Seb Coe is using them as the reason for this lame looking design.

John Murphy, Chicago says...
9:59am Sat 9 Jun 07

No, the logo must not be changed, as it would be a big slap to the entire advertising and big-branding industry.

Like other serious branding accidents thepast public will come to accept it.

tim johnson, London says...
10:04am Sat 9 Jun 07

It must be very hard for the Olympic Branding teams of London to justify this stupidity, how come they not on the fronline media, expaling thier wisdom

linda Tapis, Italy says...
12:12pm Sat 9 Jun 07

This is the same Wolff Olins that branded PWC to MONDAY another big fiasco which was withdrwan after a global outcry and billions of goodwill in losses. Who are these dummies to brand with anyway?

Ken DeGera, Vancouver, BC says...
8:48am Mon 11 Jun 07

A slap in the fact to the branding industry? Who cares! Marketers make mistakes all the time. Its hard to connect with audiences and it is really easy to disrupt them, especially with bad ideas like this. The bigger slap is to the face of Britons. They put so much hope in their bid for the Games and they get a symbol that doesn't mean anything.

a Gilfoyle, Durham City says...
9:54pm Wed 13 Jun 07

With all the talent we have in Britain, surely we can come up with something better than this. I couldn't figure out what it was when I first saw it.

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The new Olympic logo was unveiled on Monday. The official London 2012 Olympic logo was unveiled on Monday.

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