Brent Council has welcomed an attempt to ensure that nobody is killed or injured on London’s roads by 2041.

It celebrated the pledge by the Mayor of London, Sadiq Khan, and championed the ways in which local authorities can help make roads safer.

In Brent, it has helped facilitate a number of cycle routes, including the initial stages of the Quietway Cycle Route 3, which will eventually run from Gladstone Park to Regent’s Park.

The council has also introduced several updated warning signs, lower speed limits, and frequently runs roads safety workshops throughout the borough.

In June, it vowed to improve a “controversial” pedestrian crossing in Shoot-Up-Hill after concerns over safety.

Cllr Shama Tatler, responsible for highways and planning at Brent Council, said: “With funding from Transport for London (TfL), Brent is well underway with projects to make the borough safer for walking and cycling.

“This includes new cycle lanes, safer junctions and major projects such as Kensal Corridor, which include plans to improve traffic flow, road safety and bus services along Chamberlayne Road, Kilburn Lane and Station Terrace.”

The reduction of traffic speeds forms an important part of Mr Khan’s ‘Vision Zero’ plan, and TfL has encouraged the introduction of more 20mph zones in the capital.

This concept is supported in Brent, as well as any other measures that will help reduce, and ultimately eliminate, serious incidents on the road.

Alex Williams, director of city planning at TfL, said: “The new approach to reducing road danger means we are tackling danger at the source – we are working in coalition with partners like Brent and the Met police to enforce new 20mph limits, transform dangerous junctions and raise awareness of road danger.

“Safety is at the heart of all our decision making and we're committed to making sure everyone gets home safely every day.”