The power of red never goes out of style.

Fashion’s love affair with this sexy, bold colour has refused to fade because of its ability to turn a shy wallflower into a bold, daring diva.

Its many eye-catching shades are said to actually make wearers feel more confident and more attractive to onlookers, and the truly bold woman pairs it with hot pink for extra impact.

Striking on blondes, sultry on brunettes and oh so sexy on redheads (remember Jessica Rabbit), wear red and you are signalling to the world that you are not someone to be trifled with or ignored.

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ASOS, Love Moschino saddle bag with heart detail, £145

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BHS, red lace cardi., £35, available March

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Dorothy Perkins, red tie shoulder dress, £28

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Dune Ladies, Anooska buckle and strap details court shoe, now £49

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Evans, Collection colour block dress, £55

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Lookagain.co.uk, truly tempting dress by Joe Browns, £49

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Phase Eight, Poppy burnout fit and flare dress, £140

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Phase Eight, Rebecca floral layered lace dress, £140

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River Island, online exclusive textured jumpsuit, £35

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River Island, red strip smart wide leg jumpsuit, £55

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River Island, red lace cold shoulder midi prom dress, £80

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Simply Be, fringe duffle bag, £25

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Studio 8, Henrietta dress, £350

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Topshop, print blouse, £42

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Topshop, red pleat skirt, £50

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Zalando, Lulu Guiness red perspex lips cluth, £245