As the festive season approaches it’s easy to put seemingly non-essential tasks on the backburner until the merriment is over and the New Year has arrived.  Marketing your home for a sale, however, needn’t be one of them.

Our annual Christmas Cracker campaign has just launched and now in its fourth year, we’re expecting it to be as popular as ever.  But whilst Christmas is often a time of gimmicks, our Christmas Cracker is anything but. 

Quite simply, it’s a unique opportunity to get your property ready for marketing before the chaos of Christmas sets in – which, let’s face it, gets earlier every year.  No-one wants to review a property’s details with a Christmas tree taking up half the lounge, or with piles of presents obscuring the available floor space.  That’s why, before all these inevitable changes (however temporary they may be) take place, we’ll come in and work with you to develop the necessary marketing details from floorplans to (Christmas-free!) photography.

This allows you to then get on with the festive period without having to worry about a tinsel overload ruining your property pictures.

With all the necessary details in place, we can then prepare to market your property to a ready and waiting list of registered and interested purchasers on Christmas Day!  Yes, that’s right – we’ll market your property on Christmas Day.

Far from being a gimmick, this is an approach which is based on sound statistical evidence of when people visit our website.  Over the years our monitoring data has shown that at around 3pm – exactly when in years gone by the nation would settle down for the Queen’s Speech – there is a peak in visitors logging on to andrewsonline.co.uk. 

This is, no doubt, down to the increasing popularity of laptops, tablets and smart phones as presents, but nonetheless it provides a unique opportunity to be ahead of the crowd when it comes to securing a new year property sale.

Once property details are released to the pre-registered database on Christmas Day, prospective purchasers can book viewings online before the property goes on to the open market when branches re-open on December 28.  This allows the seller to enjoy Christmas and look forward to ready-made viewings in the New Year. 

And the results speak for themselves: on average, each property marketed as part of this campaign receives 3 times more viewings than those not.  Overall instructions in the month of December are now 80% higher than in the years before it was launched and booked viewings are also 80% higher. Finally, over the Christmas period, an impressive 80% of our website traffic can be directly linked to the Christmas Cracker campaign.

So, whilst booking next year’s holiday can wait until the New Year, don’t put off marketing your property for a sale. Contact your local Andrews branch in Kingsbury or log-on to www.andrewsonline.co.uk to find out more about how you can achieve a sale ready for the New Year.