If you’ve been thinking about a possible house move, then you’d do well to put your property on the market now to take advantage of the Valentine’s property boom. You may well ask why. Well simply, having reviewed our own data from the last couple of years we can see that there’s uplift in interest in property during the week after Valentine’s Day. Web visits go up; the numbers of tenants and buyers registering increases; potential new landlords seeking rental valuations on their homes go up; and more mortgage enquiries are received compared to during the first half of the month.

There are a number of possible explanations for this. Valentine’s Day marks a milestone in many relationships - people decide to move in together or move from a rental to an owned property; they get engaged; and in some instances they split up. Whatever the situation, Valentine’s Day encourages many people to consider a new home.

Andrews’ own data paints a positive picture on both the sales and lettings side of things. Over the last two years our data taken in the week after Valentine’s Day, compared with that of the week before, has demonstrated that 14% more lifestage landlord accounts are created. A lifestage landlord is one that has taken to the decision to let their property rather than sell it, perhaps signalling that they’d like to keep their options open when moving in with a partner. On the sales side, potential buyers registering in the week after Valentine’s Day has increased by an average of 5% over the last two years, and last year there were 50% more mortgage applications made after February 14th than in the week previously.

A one off peak might have signalled a blip but we believe that this is a real and significant trend, so if you’re planning to market your property for sale, or have thought about taking your first steps as a landlord, you’d be well advised to register with Andrews now to take advantage of the increase in property interest once Cupid has visited.

Book your valuation now with Andrews and be ahead of the game when Cupid visits: www.andrewsonline.co.uk