Mechanical Data | Advertise | Homepage - Harrow Times

The prefered means of supplying electronic artwork is through Adfast - an impartial company that acts as a go between for Agencies and Production Departments. Files can be converted in to PDF’s (Portable Document Format) and uploaded for the Production department to download. This process provides checks on the file and confirmation of receipt of files from both parties.

Please visit www.adfast.co.uk to register. This is a free service to agencies.

ELECTRONIC ARTWORK

When sending ADS files, please follow our naming convention: the title code (as listed above), the advertisement identity number provided by our advertisement representative and date of publication.

For example: FP 112391 13/10/00.

We have seven ISDN lines dedicated to ADS transmissions:

Files can also be accepted via ISDN manager, provided the file is received either as a validated ADS file or as an EPS file with all fonts embedded.

Other forms of electronic media are accepted in Apple Mac format only: 100MB Zip discs; CD-ROM; 3.5 floppy disc (1.44MB). Files should be saved as an EPS file or PDF with all fonts embedded.

Discs can be sent directly to the ad rep responsible for the booking who will forward it to the production department with the relevant paperwork. Please send a stamped addressed envelope if you would like discs returned.

Any electronically supplied artwork must be saved as an EPSF graphic or PDF and have all fonts embedded within it. This does not mean supplying the fonts on the disk in a separate folder, this is an illegal practice. Any advertisement supplied with separate fonts runs the risk of having the fonts substituted with similar styles from our current font list or the exclusion of the advertisement altogether. In this case we cannot accept liability for any errors and the ad will be invoiced in full.

Many artwork packages will allow the user to embed the fonts when they initially save it as an EPSF graphic.If the package does not allow this we suggest downloading font embedding software from rather than www.fontincluder.com (This site also offers a 30 day trial).
The benefit of using FontIncluder is that when unable to locate a font for embedding it alerts the operator with the font name and will not allow creation of the EPS file.

If Acrobat Distiller is used to embed fonts, please be aware of a known problem. Sometimes the program will omit fonts even though they are shown within the font folder. It is best to set Distiller’s preferences to cause the file to “fail” when this occurrs and therefore alert the operator. Please note that this error can usually be overcome by placing the font concerned into the resource folder within Acrobat‘s program files.

Please note that if your files are prodcued in Illustrator or FreeHand it is advisable to convert all fonts to paths or outlines to guarantee their inclusion. This will then remove the requirement for processing the EPS file through separate software for font embedding.

When the artwork that is supplied includes full colour or spot colour in any of the above formats, then the client has to ensure that all colours including custom colours are converted to CMYK process colours. If this does not happen the customer runs the risk of having certain colour separations missing from the printed product. RGB and Pantone ARE NOT acceptable. This also applies to graphics (often logos) which are “nested” within files which are then saved as EPS.

Maximum file size:- 15 MB . Anything over this file size can cause difficulties in outputting and may result in an incorrect reproduction or even omission from our publications. If the document is too big or corrupt Newsquest (High Wycombe) will contact whom it may concern. This will only apply if the deadline has been met. However if the job is incorrect and the deadline passed the omission from the paper rests solely with the client.

We have experienced issues with files which employ white type on coloured backgrounds. It appears that the ”knockout“ is sometimes preserved ONLY on the black channel of the EPS. The result of this being that the screen image is correct (and therefore composite proofs are also correct), but the cyan, magenta and yellow inks effectively blot out the white type when printed.

Please ensure that all white type is set to ”knockout“ correctly before generating an EPS of the file.

WORK AROUND
To remove any element of risk associated with ”knockout“ items, create a colour which consists of 1% black. Add this to your colour table/document colours and apply it to the items which are to print white.

When supplying items via e-mail, please note that there is no need to supply graphics on Word documents - in fact this causes issues. Simply attach the graphic to the e-mail.

Furthermore, we are unable to accept complete artwork which is supplied as a Word document. There is no method to convert this type of file into a format which we can use and files supplied in this manner will have to be completely reset.

This may also apply to various packages designed for PC use rather than industry requirements. Remember that the application MUST be able to save the final file as an EPS that meets the criteria detailed in this document.

If you are unsure of your software compatibility, please contact this office for advice.

Screen Ruling
100 lines per inch (40 lines per centimetre) with round dot

Ink Coverage
The total coverage in any given area must not exceed 260%

Dot gain
Allow for 35% plus or minus 5% dot gain at 50% tint and 20% plus or minus 3% dot gain at 75%

Target Densities
Cyan: - 0.9 Magenta: - 0.9 Yellow: - 0.8 Black: - 1.2 Measured with a polarised T densitometer

Dot Size
For newsprint from 45gsm to 55gsm highlight Cyan 2%, Magenta 1%, Yellow 1%, dropping out on catchlights completely.

Shadow
85% maximum

In-House Setting
Copy can be set in house for all adverts but the quality of any original materials for scanning must be good.

All DPS adverts that run on the front page must allow for the heading space, this can be agreed with your advertising representative.

If artwork is sent the wrong size, where possible the production department will proportionately reduce/enlarge to the width or depth required. The production department will not anamorphic any advertisement.

If any deadlines are missed by the customer, the production department reserve the right to exclude the advert from the booked publication.

If a client supplies an incorrect advert to the production department within deadline, they will be notified and given a reasonable amount of time to re-supply correct artwork. If incorrect artwork is supplied after deadline, an appropriate 'in house' filler will be used in its place. The full amount will still be invoiced.

As with all enquiries please call the production department on 01494 755117 from Monday to Thursday 8am - 10pm
and Friday 9am to 1pm